News & Events

Loyalty Schemes - AMT research

Action for Market Towns have been looking into a number of town-centred Loyalty Schemes.

Some are basic retail promotions, some use sophisticated card systems. See the Comparison document below. There is also a Press Release about this work.

Shop Local Comparison   Shop Local Press Release

As one element of building and supporting a thriving town centre, which some people refer to as 'Shop Local' campaigns, loyalty schemes have their place, alongside;

  • Marketing and Promotion
  • Guidance and training for retailers
  • Shop front improvements and Pulic Realm enhancements

Below is a presentation from Steve Wylie, from SAVVY, a commercial card supplier, which I saw at the AMT Convention, which contains some interesting principles and examples of schemes.

Presentation on Loyalty Schemes from AMT Convention

 

 

Created on March 24th 2010

previous page

 

 

Tel: 01458 259077